TurnPassiveVisitorsintoActiveExplorers
Bringthe“IKEAEffect”toyourmall.Guideshopperstodeadzones,drivefootfallintotenantstores,andruninfinitedigitalactivations—withoutasingleappdownload.
The Metrics That Matter.
Increase in Dwell Time
More Stores Visited per Trip
Increase in Tenant Satisfaction scores
The "Anchor Trap" is Killing Your Yield.
You know the pattern: Shoppers park, visit the Cinema or Hypermarket, and leave. Meanwhile, your inline stores on the upper levels and quiet corridors are starving for footfall.
Traditional events (stages, performers, decor) are expensive, operationally heavy, and only engage people in one central atrium.
- Cinema/Hypermarket siphon traffic
- Quiet corridors and upper levels suffer
- Events are costly & centralized
- It’s time to engineer the flow
Next Wave: The Operating System for Shopper Movement
We turn your entire mall into an interactive game board. By creating digital "Journeys," you incentivize shoppers to physically walk past specific stores, explore new levels, and cross the lease line into tenant units to earn rewards.
Zero-Friction Adoption
No Apps. No Downloads. No Forms. Works instantly in the mobile browser and saves to Apple/Google Wallet. Adoption rates are 10x higher than traditional mall apps.
Zero Tenant Integration
No POS connection required. We don't touch your tenants' IT systems. You simply place a QR standee at their counter. Setup takes minutes.
Infinite Activations
Run 52 events a year. From a "Summer Kids Hunt" to a "Luxury Watch Trail." Launch new campaigns in clicks, not weeks. No physical build-outs required.
How We Compare
Next Wave vs. traditional mall apps and physical events
| Feature | Next Wave | Traditional Mall Apps | Physical Events |
|---|---|---|---|
| No app download required | |||
| Works on both iOS and Android | |||
| Zero tenant integration | |||
| Real-time engagement data | |||
| Fraud prevention built-in | |||
| Monetizable with tenants | |||
| Setup time | 5 days | 6-12 months | 2-4 weeks |
| Typical adoption rate | 50%+ | <5% | 10-15% |
| Shopper behavior tracking | |||
| Annual campaigns possible | 52+ | 12-24 | 4-6 |
| Cost per campaign | $2K-$5K | $10K-$20K | $50K-$200K |
* Based on industry averages and customer-reported data across 100+ shopping centers
Feature Deep Dive
Eliminate Dead Zones. Stop Giving Away Marketing. Know Your Shopper.
Benefit: Increase asset value across the entire property.
Campaign Ideas That Work
Real strategies used by leading malls and shopping centers
New Tenant Launch Guarantee
Give new tenants the foot traffic they need to succeed in their first 90 days.
Dead Zone Revitalization
Route shoppers specifically to underperforming corridors and upper levels.
Seasonal Campaign Cycles
Run themed campaigns year-round to keep the mall fresh and drive repeat visits.
Luxury Shopper Targeting
Create premium experiences that route high-value shoppers to your luxury tenants.
Scan. Walk. Win.
The Shopper Journey
- 1
Scan to Start
Shopper scans a QR code at the mall entrance. The "Pass" opens instantly.
- 2
Unlock the Clue
Your Wallet Pass updates instantly with a stamp and a riddle guiding you to the next hidden QR code.
- 3
Visit & Verify
Shopper walks into the store and scans the unique QR code at the counter.
- 4
Instant Reward
Upon completion, the prize (voucher/gift) is delivered digitally to their phone.
The Numbers Don't Lie
See how Next Wave pays for itself in the first month
Sample Regional Mall
10M annual visits, 200 tenants
New Revenue Streams
Annual monetization potential
Sell campaign placements to 50 tenants at $3,000-$8,000 each
$150K-$400K
Replace 4 expensive events ($150K) with 52 digital campaigns
$50K saved
Net Annual Benefit
$200K-$450K
Conservative estimate, typical regional mall
Additional Long-Term Benefits:
- ✓ 35% higher tenant retention rates
- ✓ Justify premium rents with traffic guarantees
- ✓ Valuable shopper data for future leasing decisions
- ✓ Competitive advantage vs. neighboring malls
Live in Under 5 Days
Our proven process gets your first campaign running fast
Days 1-2: Strategy & Design
1-2 days- Initial consultation to understand your mall layout and challenges
- Campaign design (which zones to activate, which tenants to feature)
- Review property map and identify traffic flow priorities
- Create tenant monetization packages and pricing
Days 3-4: Platform Setup
1-2 days- Platform configuration with your branding
- QR code generation for each participating tenant
- Pilot test with your management team
- Create promotional materials for shoppers
Day 5: Go Live
1 day- Deploy QR codes to participating tenants
- Launch your first campaign to shoppers
- Monitor engagement via real-time dashboard
- Provide support for any questions from tenants or staff
Ongoing: Scale & Optimize
52 campaigns/year- Launch new themed campaigns monthly or weekly
- Share traffic reports with tenants
- Sell guaranteed traffic packages to new tenants
- Use behavioral data to inform leasing strategy
Dedicated Success Partner
Every mall gets a dedicated account manager who handles campaign design, tenant onboarding, and provides ongoing optimization. You focus on running your property—we handle the platform.
Built for Security
Fraud-resistant by design. Protects tenants, rewards, and your data.
Geo‑Fencing
Stamps can only be collected when the user is physically inside the mall boundaries.
Time‑Gating
Prevents "speed-running." Enforces realistic walking times between stops to ensure genuine engagement.
Anti‑Share Tech
Unique, dynamic codes prevent users from taking photos of QR codes and sharing them externally.
Frequently Asked Questions
Everything you need to know about implementing Next Wave at your shopping center.
Still have questions? Contact our mall solutions team
Ready to activate your dead zones?
We can have your first pilot campaign live in under 5 days. No hardware, no apps, no headaches.